Subsequent we’ll ask about ache factors for this particular consumer journey stage. Consider it as a follow-up query. Let’s select custom-made companies.
We’ll ask ChatGPT, “I need to be taught extra about this particular motivation. What are the commonest ache factors for customers?” And once more, it should reply with a listing of ache factors, and this checklist contains pet-friendly companies, well being issues, choice for eco-friendly companies, and so on.
Once more, copy and paste this checklist of ache factors into your spreadsheet underneath Milestones.
Now we’ve got one journey stage, which is custom-made companies, and a listing of milestones that sit underneath that stage.
Subsequent, you will return and repeat this entire course of for all your motivations and ache factors.
Full consumer journey in a spreadsheet
As soon as you have performed that, you will have a full consumer journey in a spreadsheet, with phases and milestones.
If you wish to be taught extra about mapping this buyer journey to your web site, take a look at my weblog put up, the place I present you step-by-step how to do this. The hyperlink is under:
5 steps to constructing a consumer journey map in your website positioning technique
You should use this as a primary step to information your content material technique and to satisfy your prospects the place they’re of their journey.
Thanks.
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