When organizations attain scale, digital interactions belie our expectation that somebody in cost really offers a rattling.

As soon as there’s math to do, the CFO does the mathematics.

It rapidly reveals that no, the search engine shouldn’t hassle having a buyer assist staff.

That UPS or Fedex ought to merely hold up on you in case your bundle is only some hours late.

They in all probability by no means cared, however now it turns into apparent to the shopper that they don’t.

Two paths can be found if you wish to compete with somebody who’s doing the numbers:

  1. Care lower than they do. A lot much less.
  2. Care greater than they do. An unreasonable quantity.

Both methodology will pay for itself.

February 18, 2024